Vision is the dream of an enterprise and is the common direction and hope of the members of the enterprise. A lively vision with images can stimulate the imagination, creativity and mobility of enterprise's members.
Our vision not only provides all employees with a common goal and hopes, while facing ever-changing environment and challenges; but also a strong foundation for overcoming obstacles and exploring new opportunities.
Guided by this vision, we stipulate solid strategies as followed：
(1) Becoming the expert on the aspects of research and development, materials and lean production
(2) Providing creative marketing services
(3) Planning new business opportunities
(4) Enhancing talent development program
(5) Upgrading molding
(6) Building up the happiness of AD Group
Mission: Insistence on Excellence, Create Customers' Value, Reach to Happiness
Mission makes a company exist. For operational sustainability, AD Group must make profit. However, besides profit, we have to take up equal corporate social responsibility. We expect to be a place where employees want to grow, have a sense of accomplishment, and achievable life goals. We are moving towards an enterprise with outstanding contributions to mankind and the society.
We have combined our internal R&D department, customers and suppliers to conduct collaborative Product Knowledge Management (PKM), to not only strengthen our ability of collaborative design, but also to facilitate our ambition from OEM to ODM. Through utilizing Co-Sports Chain, we can integrate internal cross-functional operation processes to reduce the occurrence of defects resulting from repetitive data input. This gives us the ability to effectively reduce operation costs and increase production capacity.
Core Value: Integrity, Innovation, Satisfaction
We treat customers with integrity and honesty and dedicate a great deal of effort into new product innovation. We believe that a good product is the result of diversified innovations and customer satisfaction is the result of quality products. Integrity, new product innovation, and satisfaction of quality products and services have allowed us to form very close partnerships with our customers.
Six Core Beliefs：Six Core Beliefs: Trust and Sharing, Respect for Humanity, Diligent in Learning, Daring to Innovate, Accountability for all, Total Satisfaction.
Integrity
Trust and Sharing: Transparent Business Operation and Profit Sharing are the company’s commitment to shareholders and employees.
Respect for Humanity: The principle of our leadership and management in AD Group is based on humanism. Everyone should be respected no matter what his or her position is.
Innovation
Facing ever-changing environment, new technology appears one after another, we must " Diligent in Learning" and " Daring to Innovate" .
Satisfaction
Accountability for all: Every employee should achieve goals and get results, not just finish works.
Total Satisfaction: Achieving maximum satisfaction for all stakeholders, including our customers, shareholders, and employees, is our ultimate goal of operation.